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Full portrait of Sofia Villanueva

Design · Philippines

Sofia Villanueva

Senior Graphic Designer

Position

Develops souvenir artwork, packaging and marketing design from approved briefs, maintaining editable masters and reviewed exports.

Core competencies

  • Destination and product research
  • Design and business-development coordination
  • Owner-approved handoff and quality control

Key achievements

  • Established a structured Ajooba Philippines remit aligned with SS AI Pro’s operating priorities.
  • Applied specialist review standards to improve the consistency and accountability of senior graphic designer work.
  • Supported cross-functional delivery through documented decisions, quality checks, and clear escalation paths.

Working remit

The role combines specialist judgment, structured planning, stakeholder coordination, documented quality checks, and accountable delivery. Work is escalated when it affects publication, production systems, credentials, spending, or external parties.

Reports to: Sanjay Serai